IREN ($IREN) is accelerating its pivot from Bitcoin mining to AI infrastructure, announcing the acquisition of creative media agency Awaken as it expands its global branding push alongside a fresh multibillion-dollar financing package. The moves underscore how publicly listed crypto-linked operators are increasingly repositioning themselves as providers of ‘AI compute’ and data-center capacity amid surging demand for GPUs and cloud-based workloads.
The company said it has acquired Awaken, a creative media agency known for building brands for high-growth businesses, in a deal aimed at… Read more







