Chinese AI company DeepSeek has made its massive API discount permanent, and the company confirmed a 75% price reduction for V4-Pro API access. Previously, the offer was promoted as a temporary campaign, but now the pricing structure will remain indefinitely for developers globally.
As a result, the announcement further intensifies the ongoing AI price war, while developers are increasingly shifting toward lower-cost AI models. At the same time, DeepSeek aims to attract enterprise and independent developers aggressively, and the move pressures global competitors to reduce API pricing. Overall, DeepSeek’s aggressive strategy is gaining strong industry attention, and the company focuses heavily on affordability and scalability. Moreover, its pricing model stands far below leading US competitors, which further strengthens China’s growing influence in the AI market.
DeepSeek V4-Pro now offers significantly lower API costs, with input pricing starting at $0.435 per million tokens. Meanwhile, output pricing stands near $0.87 per million tokens, and these rates are roughly one-quarter of previous prices. In comparison, the model reportedly remains 10 to 35 times cheaper than competing US AI systems, while developers seeking cost efficiency are closely monitoring DeepSeek. Consequently, the pricing advantage could reshape enterprise AI adoption trends significantly. Furthermore, the platform supports massive one-million-token context windows, which makes it attractive for long-form reasoning tasks. Coding, mathematics, and agentic workloads benefit strongly from this capability, and large-scale inference becomes far cheaper under the model.
The AI industry is entering aggressive pricing competition globally, and companies are rapidly cutting API costs to attract developers. Notably, Chinese firms are leading many of these pricing moves, and this creates pressure across the broader AI ecosystem. At the same time, DeepSeek’s permanent discount may force rival adjustments soon, while developers increasingly prioritize affordability over brand recognition. As a result, cost-efficient AI models are becoming more commercially attractive, and startups especially benefit from reduced operational expenses. Additionally, the AI market is shifting toward scalable low-cost deployment, and this could accelerate broader enterprise AI adoption worldwide. Businesses can now experiment with advanced models more cheaply, while competition is expected to intensify throughout the industry.
DeepSeek’s V4-Pro model continues gaining developer interest rapidly, and the model reportedly performs strongly in coding and reasoning tasks. Furthermore, its architecture supports large-scale enterprise-level applications efficiently, while developers are testing it for production-grade AI workflows. The model also supports OpenAI-compatible API integrations, which makes migration easier for existing AI applications. Consequently, companies can switch providers with minimal infrastructure changes, and this flexibility increases DeepSeek’s appeal significantly. Meanwhile, community discussions around DeepSeek continue expanding online, and developers praise the balance between cost and performance. Many now view the company as a serious industry challenger, while the permanent discount further strengthens that perception globally.
Chinese AI companies are rapidly improving model capabilities, and many now compete directly against leading Western systems. At the same time, pricing advantages remain a major competitive differentiator, and this trend is reshaping the global AI landscape. Companies like DeepSeek, Qwen, and Kimi are expanding aggressively, while they focus heavily on coding, reasoning, and long-context tasks. In addition, several models also offer open-source ecosystem support, and this attracts developers seeking flexibility and lower costs. Ultimately, the growing competition may benefit global AI consumers, while lower pricing could increase access to advanced AI tools. Businesses gain more choices across multiple providers globally, and the AI industry is entering a far more competitive phase.
The post DeepSeek Permanent Discount Intensifies AI Price War appeared first on Coinfomania.
A single block trade on Deribit just sold 1.5 million $XRP call and put contracts at the $1.40 strike, collecting $224,500 in premium and effectively
During a very turbulent and painful week for most exchange-traded funds tracking the largest digital assets, those following XRP’s performance continued to see only green.
Today in crypto, a NYT investigation found that senior CFTC officials who raised concerns about prediction markets were suspended and pushed out, an analyst takes a contrarian view on Kevin Warsh slashing interest rates. Meanwhile, the SEC has approved Nasdaq’s proposal to list cash-settled Bitcoin index options. Senior officials at the Commodity Futures Trading Commission who raised concerns about prediction market companies were suspended, investigated and eventually pushed out of the agency.According to a New York Times investigation published Sunday, the officials had flagged concerns about Polymarket, Crypto.com and a Gemini affiliate, each with alleged business ties to the Trump family. Career staff worried that Crypto.com was not treating small bettors fairly, that Polymarket lacked adequate fraud protections and that Gemini’s affiliate had not completed the required regulatory review to operate.Despite those concerns, then-acting CFTC chair Caroline Pham and her senior counsel intervened to help the firms get what they wanted, sources told the NYT. By the end of 2025, two officials who had raised questions were placed on administrative leave and under internal investigation. Three others who had enforced crypto laws faced the same fate. None were told what they had done wrong.“But current and former agency staffers said in interviews that the commission’s work force took away a clear message: Don’t cause trouble for those industries,” the report wrote.Analyst says new Fed chair will slash interest ratesThe newly appointed Federal Reserve Chairman, Kevin Warsh, will slash interest rates, despite the prevailing consensus among investors that interest rates will either remain the same or go up over the next year, according to investor Lawrence Lepard. Leopard said that Warsh will likely cut interest rates, citing comments from other cabinet-level US officials signaling impending rate cuts. He added:“Warsh will cut. He will use the AI productivity and trimmed inflation excuses and will claim that all the war inflation is transitory. Two data points from today’s Wall Street Journal support this view.”Source: Lawrence LepardInterest rate policy is viewed by investors and traders as a catalyst for higher risk-on asset prices, while higher rates are viewed as constrictive for liquidity and asset prices. SEC approves Nasdaq to list Bitcoin index options on the exchangeThe Securities and Exchange Commission has approved Nasdaq’s proposal to list cash-settled Bitcoin index options on the Philadelphia Stock Exchange.The options are European-style contracts tied to the Nasdaq Bitcoin Index, a benchmark that tracks one one-hundredth of the CME CF Bitcoin Real Time Index, which updates with data from major cryptocurrency exchanges every 200 milliseconds. The approval was granted on an accelerated basis and published Friday on the SEC’s website.The new contracts are cash-settled, meaning holders receive the difference between the Bitcoin spot price and the strike price at expiration. Unlike options on spot Bitcoin ETFs, there is no physical Bitcoin involved and no risk of early assignment, offering traders an alternative way to bet on the price of the cryptocurrency.Source: SECThe contracts will trade under the ticker QBTC on Phlx, with a minimum increment of $0.01 and a position limit of 24,000 contracts per side, equivalent to roughly 0.12% of Bitcoin’s outstanding supply, the SEC noted in its order.
Jane Street is facing renewed scrutiny after newly unsealed filings in the Terraform Labs bankruptcy case alleged that the trading firm used a private Telegram
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