Coinbase’s Jesse Pollak Shifts Base Strategy After Admitting Onchain Social Bet Fell Short

Coinbase executive Jesse Pollak has announced a major strategic shift for Base after acknowledging that his vision of an onchain social economy failed to accelerate cryptocurrency adoption as expected. In a post on X, Pollak admitted that he spent the past two years betting that onchain-native social platforms, including Farcaster, Zora, mini apps and creator coins, would drive the next wave of crypto growth. Instead, he said the sector failed to gain lasting momentum, while other blockchain applications experienced stronger adoption. I was definitively wrong, Pollak wrote, explaining that…  Read more

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