As Big Tech and startups race to embed generative AI into products and workflows, a more sober question is increasingly dominating boardrooms: not whether AI works, but whether it pays. What was once framed as a story of rapid capability gains is now becoming a debate about ‘token economics’—and in this case, tokens as an operating cost that can quietly burn through budgets faster than productivity can catch up.
The shift was thrown into sharp relief after Andrew Macdonald, president and chief operating officer of Uber ($UBER), warned in a recent podcast appearance that AI spending is… Read more





