Ethereum layer-2 network Base, launched by Coinbase in 2023, is changing direction after several high-profile onchain initiatives failed to deliver lasting user growth. Coinbase CEO Brian Armstrong acknowledged that the networks content coin experiment did not succeed and confirmed that Base has shifted its priorities toward onchain trading and self-custody. Over the past year, Base aggressively promoted several blockchain trends, including Zoras content-coin platform, creator coins, team-backed tokens, and its revamped social-first Base App. While these initiatives initially attracted… Read more
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