Formula 1 Expands Brand Strategy With PacSun Line, Marsh Partnership

Formula 1’s commercial expansion is increasingly spilling beyond the paddock and into consumer lifestyle and corporate services, underscoring how the series is positioning itself as a global brand platform rather than a purely sporting property. Ahead of the Miami race weekend, apparel label PacSun (FWONA) unveiled a dedicated merchandise drop tied to the 2026 Miami Grand Prix, while insurance broker Marsh ($MMC) announced a multi-year deal to become Formula 1’s first ‘official risk partner’ and ‘official insurance brokerage partner’.

PacSun said its ‘Formula 1 Miami Grand Prix 2026…  Read more

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