Formula 1’s commercial expansion is increasingly spilling beyond the paddock and into consumer lifestyle and corporate services, underscoring how the series is positioning itself as a global brand platform rather than a purely sporting property. Ahead of the Miami race weekend, apparel label PacSun (FWONA) unveiled a dedicated merchandise drop tied to the 2026 Miami Grand Prix, while insurance broker Marsh ($MMC) announced a multi-year deal to become Formula 1’s first ‘official risk partner’ and ‘official insurance brokerage partner’.
PacSun said its ‘Formula 1 Miami Grand Prix 2026… Read more






