Gen Z investors are entering financial markets earlier than any previous cohort—and they’re doing it with a notably different playbook. Rather than leaning into high-volatility meme trades, many are prioritizing Big Tech equities and long-term themes like artificial intelligence, a shift that underscores how crypto-native platforms are increasingly becoming a gateway to ‘traditional finance’ (TradFi).
In a report released July 13 UTC, Binance Research said 30% of Gen Z investors began investing while in college or in the early years of adulthood. That compares with 15% for millennials, 9%… Read more







