Morgan Housel’s ‘Endurance’ Thesis Highlights Survival Over Gains in Crypto Markets

The single most important word in investing is ‘endurance’—not because it promises the highest returns, but because it determines whether an investor is still around to capture them. That was the message highlighted Tuesday ET in a Korean-language market column citing author and investor Morgan Housel, underscoring a theme that resonates sharply in crypto, where volatility can punish even technically sound positions when risk management fails.

The column framed Housel’s core premise: the first objective of investing is not profit, but ‘survival.’ In practical terms, survival means avoiding…  Read more

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